Background

An established business specializing in electrical and electronic component trading with customised industrial automation solutions, currently achieving an annual turnover of approximately 10 crores. The company focuses on tailored automation for special-purpose machines and large-scale industrial projects.

Challenge

Before our association, the company’s operations were unorganized, facing various challenges due to a lack of proper structure, processes, KPIs, KRAs, and clarity among the leadership team. Despite delivering high-quality technical automation projects, the company struggled to gain recognition and command a premium in a highly competitive market. The absence of strategic leadership hindered the company from realizing its true potential, resulting in challenges in lead generation, sales targets, performance-oriented team building, and conflicts among board members.

Approach

Through a precise and structured assessment, our experts identified root causes and developed a practical roadmap to unlock the company's true potential.

Insight

The leadership team was guided to align their goals and objectives with a clear roadmap and milestones to achieve ambitious targets. We also identified the ideal target clientele and refined the business model to capture the right clients effectively.

Result

Implementing the tailored roadmap and business strategy helped swiftly overcome operational bottlenecks and exceed organizational goals. A structured sales process and KPI-focused operations enabled the company to meet projected revenue targets. The purchase cycle became more efficient and reliable, establishing a strong market reputation. As a tangible outcome, the business reduced leakages and achieved over 30% growth in annual turnover over the past four years, now reaching close to 30 crores and continuing to grow.

Mr. Sonni also coached and mentored the business partners to understand fundamental differences and adapt to new roles.

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