Industrial Paint Distribution: Accomplishing True Business Potential

Testimonial

It's highly fruitful experience with beWise. Mr. Jimmy is very nice and understanding person. Jimmy has a ability to understand the psychology of the person & he guide the business accordingly. So it's gives results fast. Jimmy give us guidelines for update every department of our organization, with which we are able to overcome our operational bottlenecks & our business can now function, almost on auto-pilot mode. It's just great experience with Jimmy. We wish him great future ahead.

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Background

A two-decade-old distribution business with an MNC background, generating an annual turnover of approximately ₹12 crore, specializing in heavy engineering industrial paints and coatings.

Challenge

Before our involvement, the distribution company faced unclear operations and struggled to generate consistent revenue, deliver timely services, collect receivables, and achieve desired performance from the team. Despite being a specialized paint and coating solution provider with extensive technical expertise, the business faced difficulties in establishing a strong market presence. This led to low-margin sales and delayed payment cycles, which negatively impacted the company’s financial structure and the business leader's mindset, hindering their ability to take risks and expand. Additionally, most sales were driven by the business leader, while the collective performance of the sales team was below average. The business was highly owner-driven and reliant on extensive human intervention.

Approach

Through a precise and structured assessment, our experts identified root causes and developed a practical roadmap to address these challenges. This plan helped the business owner transition the operations into an autopilot mode.

Insight

We first guided the company to clearly define its goals and objectives, aligning them with a strategic roadmap and specific milestones to achieve ambitious targets. Additionally, we identified target clients and optimized the business model to better meet their needs, enabling the company to overcome operational challenges and unlock its full potential.

Result

The recommended strategies and development of an accurate business roadmap led to a faster resolution of operational bottlenecks and reduced working capital requirements. The company achieved more efficient deliveries and quicker payment recovery. A structured sales process and KPI-oriented operations enabled the achievement of projected sales revenues. As a tangible outcome, the business successfully minimised losses and increased net profitability by an additional 1%. beWise coached and mentored the business owner to understand the fundamental shifts needed for transitioning to an autopilot mode.